color has always been my muse. it's incredible how the right combination of shades can instantly spark a feeling or perfectly capture a mood. whenever i'm kicking off a new creative project, my first stop is usually a deep dive into different color palettes.

ever wondered what your customers really experience when they interact with your small business? understanding their journey – from first hearing about you to becoming a loyal fan – is crucial for building a strong brand and fostering lasting relationships. that's where customer journey mapping comes in.

Download your FREE mapping guide HERE!

In reality, building a strong brand as a startup is less about emptying your wallet and more about smart strategies, a clear vision, and a whole lot of heart. This post will delve into effective and affordable branding tactics that can help your startup make a memorable mark without breaking the bank.

in a world where social media is dominating everything - from where we get our news, to how we communicate with others, and how we even spend our downtime - of course, it would make sense for that to be the place where we conduct our businesses too. it’s so easy to find followers, market yourself, and connect with your potential customers than ever before. why would you even need to invest in a brand and a website if facebook exists? 

around 2010ish when social media started to get big, the corporate retailers were panicked to keep up. i worked for hot topic at the time, and i remember the memo going out that we needed to create our store specific facebook page and we…

you've got a great business idea, maybe even a catchy name. you might even have a logo. but do you have a brand? many small business owners mistakenly believe a logo is their brand. while a logo is an important visual element, it's just one piece…

have you ever wondered why certain brands use specific colors? it's not just about aesthetics—it's about psychology. color has a powerful impact on our emotions and perceptions, and understanding this can be a game-changer for your small business branding. this post dives into…

everyone close your eyes. imagine strolling along downtown with your friends for an afternoon shopping trip. maybe you just had some brunch. maybe you just had 1 (or 3) mimosas. you’re feeling great. you stop and notice a boutique you’ve never been in before. maybe this could be your new favorite store? who knows? let’s go see!